Naples Florida Realtor

December 2023 Real Estate Market Statistics for Naples, Florida


December 2023 Real Estate Market Statistics for Naples, Florida


The median sale price for single-family homes in Naples jumped 10 percent in December 2023 since the same time last year, continuing the upward trajectory of home values in Naples over the past several months.

Naples offers a luxury lifestyle that’s unmatched in the Southwest Florida region. Stunning homes in golf course communities with lush greens abound, miles of sugary-soft white sands outline our coast, and all the best in dining, shopping and arts and entertainment can be found within our city limits. No matter where you are in your life, whether you’re a retiree, an empty-nester, snowbird, an investor—or any combination of these, in Naples, you truly can have it all!

If you’re looking for a new home, and you’re considering buying a luxury home in Naples or a gorgeous property elsewhere in Southwest Florida, your investment will be a wise one!


Essential December 2023 Real Estate Market Statistics for Naples and Southwest Florida

Take a look at this snapshot of home sales and dynamics of the real estate market in Naples for December 2023:

  • The median sale price for single-family homes in Naples jumped by 10 percent from December 2022 to December 2023.
  • On average, homes for sale in Naples remained on the market for less than two months before being snatched-up by interested buyers. So, when you’ve fallen in love with a home, don’t hesitate to put in an offer!


Other Reasons Why There’s No Better Time Than Now to Buy a Home in Naples



Here’s a composite of recent employment and economic data for Naples and other portions of Southwest Florida:


Labor Force and Employment

In December 2023 unemployment in Collier County was 3.1 percent, according to research performed by Florida Gulf Coast University (FGCU).

Although this is a slight uptick of 0.1 percentage point from the month prior, it is substantially lower than the U.S. national average, which was 3.7 percent in December 2023—per figures from the U.S. Bureau of Labor Statistics.



                                                                                  Taxable Sales

State and local municipalities raise revenue through sales tax. Take a look at these snapshots of taxable sales figures for Collier County, and other parts of Southwest Florida:

  • Seasonally-adjusted real taxable sales in Collier County amounted to $1.017 billion in October 2023, per FGCU. This is a 5 percent decline from the month prior.
  • In Lee County the seasonally-adjusted real taxable sales totaled $1.723 billion in October 2023. This is a dip of 1 percentage point from September 2023.

         Tourist Tax Revenues

  • In November 2023, Collier County’s seasonally-adjusted real tourist tax revenues totaled $4.2 million. That’s 20 percent higher than the same month in the previous year.
  • Seasonally-adjusted real tourist tax revenues in Lee County were $3.4 million in November 2023—7 percent higher than November 2022.
  • In coastal counties, the seasonally-adjusted real tourist tax revenues amounted to $8.2 million in November 2023. That’s an increase of 11 percent from November 2022.


                                                                    Airport Passenger Activity

  • According to researchers at FGCU, airport passenger traffic at Southwest Florida International Airport (RSW) totaled 940,987 in December 2023. That’s 27 percent higher than December 2022.


Check Out These Upcoming Events in Naples


                                                                          Naples Jazz Masters

Jazz lovers, keep an eye—or should we say ear—open for this delightful afternoon of musical stylings. The Naples Jazz Masters is a cozy group of jazz musicians who combine their talents to bring you foot-tapping sounds! The Naples Jazz Society is an organization that sponsors and promotes jazz music throughout Southwest Florida. The Naples Jazz Masters is one of two other bands in the organization, including the Happy Jazz Band and the Naples Dixieland Jazz Band.

Event details:; River Park Community Center: 301 11th Street North, Naples, Florida 34102; phone: 239.263.1113; email:; Feb. 3rd from 2 p.m. to 4 p.m.


                                                                             Mercato Car Show

If you’re a car aficionado, or you simply appreciate looking at beautiful vehicles, you’ll want to check out the Mercato Car Show. A variety of sleek and flashy cars are sure to dazzle your eyes. Buckle-up for a thrill ride!

Event details:; Mercato: 9132 Strada Pl., Naples, Florida 34108; Feb. 18th from 9 a.m. to 11 a.m.


REALTORS® Alexandra Janz and Juergen Haeringer Are Your Premiere Real Estate Brokers

At Alexandra Janz AJ International Group Naples, the team of Alexandra Janz & Juergen Haeringer, Broker Associates & Luxury Properties Specialists with William Raveis-Florida, LLC, help clients realize their dreams of purchasing a luxury home and basking in the glow of the Naples and Southwest Florida luxury lifestyle. Alexandra is not only an expert in the real estate market in Naples and Southwest Florida, but in international markets as well.

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