February 2025 Real Estate Market Statistics for Naples, Florida

Home values in Naples rose 4 percent in February 2025 since the same time the previous year. The increasing value of residences in Naples is a testament to our city’s desirability and recognition as a sought-after destination.

Naples: Glory of the Gulf

Resort-style living, luxury, and leisure is our lifestyle.

In Naples warm Gulf waters wash against white-sand beaches, golf is played on championship courses, and residents and visitors alike enjoy the best in fine dining, upscale shopping, and arts and culture. A luxury lifestyle can be your everyday way of life here in Naples.

If you’ve been considering buying a luxury home in Naples, or a gorgeous property in another part of Southwest Florida, your investment will be a wise one!

Check out these highlights of the real estate market and economy in Naples.

Essential February 2025 Real Estate Market Statistics for Naples and Southwest Florida

Take a look at this snapshot of home sales and the dynamics of the real estate market in Naples for February 2025:

From February 2024 to February 2025 the median sales price for homes in Naples saw a 4 percent increase.

A median sales price of $650,000 in February 2025 accounted for the 4 percent rise in home values since the same time the previous year.

Homes for sale in Naples in February 2025 sold in less than three months. It’s best to take action right away once you find a property you love!

Other Reasons Why There’s No Better Time Than Now to Buy a Home in Naples

Following is a composite of recent employment and economic data for Naples and other areas of Southwest Florida:

Labor Force and Employment

In Collier County the unemployment rate in February 2025 was 4 percent, per data from researchers at Florida Gulf Coast University (FGCU).

At the national level, unemployment was higher than that of Collier County at 4.1 percent in February 2025, as reported by the U.S. Bureau of Labor Statistics.

Taxable Sales

State and local municipalities raise revenue through sales tax. Here is a compilation of taxable sales figures and tourist tax revenues for Collier County, and other portions of Southwest Florida:

Seasonally-adjusted real taxable sales in Collier County totaled $1.009 billion in December 2024.

In Lee County seasonally-adjusted real taxable sales amounted to $1.601 billion in December 2024.

The above real taxable sales figures were the most recently published by FGCU at the time of this writing.

Tourist Tax Revenues

In Collier County seasonally-adjusted real tourist tax revenues measured $3.8 million in January 2025.

Seasonally-adjusted real tourist tax revenues in Lee County amounted to $3.4 million in January 2025.

Coastal counties saw seasonally-adjusted real tourist tax revenues in January 2025 total $8.0 million.

Airport Passenger Activity at Southwest Florida International Airport

Analysts at Florida Gulf Coast University determined that seasonally-adjusted airport passenger traffic at Southwest Florida International Airport (RSW) amounted to 965,930 in December 2024–a 2 percent increase since December 2023.

Airport passenger traffic data for RSW was the most recently published by FGCU at the time of this writing.

Check Out This Upcoming Event in Naples

Third Street South Farmer’s Market

After 30 years the Third Street Farmer’s Market is stronger than ever with more than 60 local growers, agricultural merchants, and other vendors offering items that range from fresh produce, seafood, pasta, and baked goods, to roasted coffees, candies, handmade goods, treats for animals, plants and flowers. There are also prepared foods available. The market has something to suit just about anyone’s fancy! So, set aside a Saturday to shop the sites and grab a few bites!

Event details: Third Street South Farmer’s Market; Third Street South Shopping and Dining District: Third Street South between Broad Avenue and 13th Avenue South, Naples, FL 34102; phone: 239-649-6707; Every Saturday from 7:30 a.m. to 11:30 a.m.

REALTORS® Alexandra Janz and Juergen Haeringer Are Your Premier Real Estate Brokers

At Alexandra Janz AJ International Group Naples, the team of Alexandra Janz & Juergen Haeringer, Broker Associates & Luxury Properties Specialists with William Raveis-Florida, LLC, help clients realize their dreams of purchasing a luxury home and basking in the glow of the Naples and Southwest Florida luxury lifestyle. Alexandra is not only an expert in the real estate market in Naples and Southwest Florida, but in international markets as well.

Find out how much your home is worth now!

Are You Buying or Selling a Home in Naples?

Selling your home is a big deal, so you need to work with a REALTOR® who can get it right. We know how to market your home to all the right buyers, regardless of its price point. We’ll help you sell your home quickly and at the best possible price!

If you’re looking for a home for sale in Naples, we’re here to help. We specialize in luxury real estate and can show you any listing. In the meantime, please feel free to explore what’s available now:.

You can also browse all Naples homes for sale.

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