January 2025 Real Estate Market Statistics for Naples, Florida

In January 2025 home values in Naples jumped 9 percent since the same time last year. Real estate in our picturesque city continues to show its sustained value and desirability as a jewel along the Southwest Florida coast.

Naples: Paradise Awaits

Resort-style living, luxury, and leisure is our lifestyle.

In Naples warm Gulf waters break against white-sand beaches, golf is played on championship courses, and residents and visitors alike enjoy the best in fine dining, upscale shopping, and arts and culture.

A luxury lifestyle can be your everyday way of life here in Naples. If you’re thinking about buying a luxury home in Naples, or a stunning property elsewhere in Southwest Florida, you’ll be making a wise investment!

Take a look at these highlights of the real estate market and economy in Naples.

Essential January 2025 Real Estate Market Statistics for Naples and Southwest Florida

Check out this snapshot of home sales and the dynamics of the real estate market in Naples for January 2025:

From January 2024 to January 2025 the median sales price for homes in Naples rose 9 percent.

A median sales price of $659,000 in January 2025 generated the 9 percent jump in home values since the same time last year.

In January 2025 homes for sale in Naples sold in just about three months. So, when you find a residence that you absolutely love, it’s best to get the ball rolling.

Other Reasons Why There’s No Better Time Than Now to Buy a Home in Naples

Here is a composite of recent employment and economic data for Naples and other areas of Southwest Florida:

Labor Force and Employment

Unemployment in Collier County in December 2024 was 3.4 percent, according to figures from Florida Gulf Coast University (FGCU).

Per the U.S. Bureau of Labor Statistics, nationwide unemployment in December 2024 was 4.1 percent. Substantially higher than that of Collier County.

The above unemployment figures for Collier County were the most recently available from FGCU at the time of this writing.

Taxable Sales

State and local municipalities raise revenue through sales tax. Take a look at this compilation of taxable sales figures and tourist tax revenues for Collier County, and other portions of Southwest Florida:

In Collier County seasonally-adjusted real taxable sales amounted to $1.009 billion in December 2024.

Seasonally-adjusted real taxable sales in Lee County totaled $1.601 billion in December 2024.

Tourist Tax Revenues

Seasonally-adjusted real tourist tax revenues in Collier County totaled $3.8 million in December 2024.

In Lee County seasonally-adjusted real tourist tax revenues were $3.4 million in December 2024.

For coastal counties seasonally-adjusted real tourist tax revenues in December 2024 amounted to 8.0 million.

Airport Passenger Activity at Southwest Florida International Airport

Researchers at Florida Gulf Coast University calculated that seasonally-adjusted airport passenger traffic at Southwest Florida International Airport totaled 965,930 in December 2024. That’s a 5 percent increase from November 2024.

Check Out These Upcoming Events in Naples

March Block Bash

This monthly bash in the Naples Design District allows event goers to immerse themselves in the vibes of local stores and businesses in the district and take advantage promotions and specials–as well as participate in fun activities–within the featured block of the month!

Event details: naplesdesigndistrict.com; Naples Design District: 111 10th St. South, Naples, FL 34102; Block 3: Participating stores include Ferguson, Love-Celine, and The Mini Bar; info@naplesdesigndistrict.com; Mar. 12, from 4 p.m. to 7 p.m.

Naples Flower Show & Garden Market

This juried flower show is one of the largest across our entire state. Flower and plant lovers alike will be impressed by dramatic floral designs, beautiful tropical plants, botanical arts, and more! The garden market will include an assortment of vendors.

Event details: naplesgarden.org; Naples Botanical Garden: 4820 Bayshore Drive Naples, FL 34112; phone: 239.643.7275; info@naplesgarden.org, tickets@naplesgarden.org; Mar. 14, from 8 a.m. to 5 p.m.

REALTORS® Alexandra Janz and Juergen Haeringer Are Your Premier Real Estate Brokers

At Alexandra Janz AJ International Group Naples, the team of Alexandra Janz & Juergen Haeringer, Broker Associates & Luxury Properties Specialists with William Raveis-Florida, LLC, help clients realize their dreams of purchasing a luxury home and basking in the glow of the Naples and Southwest Florida luxury lifestyle. Alexandra is not only an expert in the real estate market in Naples and Southwest Florida, but in international markets as well.

Find out how much your home is worth now!

Are You Buying or Selling a Home in Naples?

Selling your home is a big deal, so you need to work with a REALTOR® who can get it right. We know how to market your home to all the right buyers, regardless of its price point. We’ll help you sell your home quickly and at the best possible price!

If you’re looking for a home for sale in Naples, we’re here to help. We specialize in luxury real estate and can show you any listing. In the meantime, please feel free to explore what’s available now: ..

You can also browse all Naples homes for sale.

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