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Naples Real Estate Market & Economic Update – July 2025!

Naples Area Board of Realtors July 2025 Market Statistics Infographic showing real estate trends in Naples

Naples Real Estate Market & Economic Update – July 2025!

Naples continues to thrive as a luxury destination for buyers, investors, and vacationers. July’s data from NABOR® and FGCU reveals a market that’s stable, growing, and full of opportunity.

Naples is more than a destination—it’s a lifestyle. With its powder-soft beaches, world-class golf courses, and upscale shopping districts like Fifth Avenue South and Waterside Shops, the city offers a seamless blend of coastal charm and refined luxury. Whether you’re sipping cocktails at a waterfront bistro, teeing off at a championship course, or browsing designer boutiques, Naples delivers an experience that’s both relaxed and sophisticated. This allure continues to draw buyers to its most prestigious neighborhoods, each offering a distinct flavor of elegance and exclusivity.

 

 

📊 Real Estate Snapshot – July 2025

 

🏷️ Median Sales Price

In July 2025, the median sales price for homes in Naples was $575,000, reflecting a 3% decrease compared to July 2024. This slight dip offers buyers a strategic entry point into one of Florida’s most desirable markets.
🔗 Explore homes around $575K in Naples

📈 Pending Sales

Buyer interest surged, with 807 pending sales recorded in July—an impressive 19.9% increase year-over-year. This momentum shows strong demand, especially in coastal and golf communities.
🔗 Browse active listings with high buyer interest

✅ Closed Sales

A total of 624 homes closed in July, up 2% from the same time last year. Despite fewer new listings, buyers are still finding opportunities and moving forward with purchases.
🔗 See recently sold homes and market trends

🏡 Inventory

Naples had 5,224 active listings in July, marking an 11.4% increase from July 2024. This expanded inventory gives buyers more choices, though new listings were down 15.3%, suggesting sellers are being more selective.
🔗 View all homes for sale in Naples

⏳ Days on Market

Homes spent an average of 102 days on the market, up 25.9% year-over-year. While this gives buyers more time to evaluate options, desirable properties—especially west of U.S. 41—still move quickly.

🔗 Search listings in top coastal neighborhoods

💰 List Price Received

Sellers received 94% of their asking price on average, a slight dip of 1.1% from last year. This shows that while negotiations are happening, home values remain strong and competitive.

🔗Luxury Homes in Southwest Florida

💎 Luxury Market Highlights

 

  • Luxury waterfront estate in Port Royal Naples with private boat dock and yacht

    Port Royal perfection: This Naples estate offers direct Gulf access, a private dock, and a sleek yacht ready for sunset cruises.

    147 homes sold for $1M+, with the highest sale at $10.5M in Park Shore.

  • Nearly 90% of luxury sales occurred west of U.S. 41.
  • Golf communities like Grey Oaks, Quail West, and Mediterra remain top picks for affluent buyers.

Naples’ luxury market continues to attract discerning buyers seeking lifestyle, location, and long-term value. From the beachfront towers of Vanderbilt Beach to the yacht-ready estates of Port Royal and Aqualane Shores, each neighborhood offers its own flavor of exclusivity. Communities like Pelican Bay, Tiburon, and Pelican Marsh blend resort amenities with privacy, while Old Naples and Park Shore deliver walkable charm and timeless architecture. Whether you’re drawn to golf, Gulf views, or downtown energy, Naples has a luxury enclave to match every vision.

 

 

 

 

 

 

 

 

 

📈 FGCU Regional Economic Indicators – July 2025

 

👷 Labor Market

  • Collier County Unemployment Rate: 3.2% (▼ 0.4%)
  • Lee County Unemployment Rate: 3.5% (▼ 0.3%)
  • Labor Force Growth:
    • Collier: ▲ 2.1%
    • Lee: ▲ 2.4%
  • Strong hiring in hospitality, healthcare, and construction.

 

 

 

 

 

💸 Taxable Sales & Tourist Tax

Hand holding a credit-debit card in Naples, FL representing taxable sales and consumer spending

Consumer confidence in Naples: Taxable sales continue to rise as residents and visitors invest in local goods and services.

  • Taxable Sales:
    • Collier: ▲ 4.8%
    • Lee: ▲ 5.2%
  • Tourist Development Tax Collections:
    • Collier: ▲ 6.1%
    • Lee: ▲ 7.4%
  • Tourism continues to be a powerful economic engine.

 

 

 

 

 

 

 

 

Delta airplane at Fort Myers RSW Airport during peak travel season✈️ RSW Airport Traffic – Fort Myers

  • Passenger Volume: ▲ 3.9% YoY
  • International travel is rebounding with new routes to Canada, Germany, and the UK.
  • RSW’s expansion project is underway, preparing to handle over 10 million passengers annually.

 

 

 

 

 

 

 

🎉 September 2025 Events in Naples

 

1. 🎶 Candlelight Tribute to Adele – September 7

📍 The Naples Players – Kizzie Theater
Enjoy Adele’s greatest hits in a magical candlelit setting. A soulful evening for music lovers.

2. 🌊 Vanderbilt Beach Cleanup – September 20

📍 100 Vanderbilt Beach Rd, Naples
Join the community to protect our coastline. Hosted by Keep Collier Beautiful, this event welcomes volunteers of all ages.

 

 

💬 Final Thoughts

July’s numbers confirm that Naples remains a stable and desirable market, with economic indicators pointing toward continued growth. Whether you’re buying, selling, or investing, now is a great time to make your move.

👉 Let’s talk about your next step. Visit AjNaplesRealty.com or call/text me for a personalized consultation.

 

 

 

 

 

 REALTORS® Alexandra Janz and Juergen Haeringer Are Your Premier Real Estate Brokers

At Alexandra Janz AJ International Group Naples, the team of Alexandra Janz & Juergen Haeringer, Broker Associates & Luxury Properties Specialists with William Raveis-Florida, LLC, help clients realize their dreams of purchasing a luxury home and basking in the glow of the Naples and Southwest Florida luxury lifestyle. Alexandra is not only an expert in the real estate market in Naples and Southwest Florida, but in international markets as well.

Find out how much your home is worth now!

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