Naples Real Estate Market Report December 2025 Trends & Insights

Infographic showing Naples December 2025 real estate statistics: closed sales, median price, inventory, new listings, pending sales, and days on market.

Naples Real Estate Market Report December 2025

Trends & Insights

December 2025 brought rising sales, balanced inventory, and improved buyer activity in Naples. See the latest Collier County real estate trends and pricing insights.

A Market Moving Toward Balance, Confidence, and Renewed Buyer Activity

The Naples real estate market closed 2025 with a decisive signal of renewed confidence. According to the December 2025 Market Report released by the Naples Area Board of REALTORS® (NABOR®), overall closed sales in Collier County (excluding Marco Island) surged 28.8% year‑over‑year, rising from 600 closed sales in December 2024 to 773 in December 2025. This marks the seventh consecutive month of improving sales activity—an encouraging trend that reflects both buyer motivation and increased seller flexibility.

A Market Rebalancing After Two Intense Years

Throughout 2023 and 2024, Naples experienced a unique blend of elevated prices, limited inventory, and cautious buyers adjusting to higher interest rates. By mid‑2025, however, the market began shifting toward a healthier equilibrium. December’s performance confirms that this transition is well underway.

Broker analysts attribute much of the sales momentum to sellers becoming more willing to negotiate. After several years of firm pricing, many homeowners adjusted expectations to align with current market conditions. This shift has opened the door for buyers who had been waiting for more realistic pricing and better value opportunities.

Pricing Trends: A Gentle Correction, Not a Decline in Value

Price adjustments played a meaningful role in stimulating buyer activity. Across 2025, the overall median closed price decreased by 2.5%, a modest correction that reflects normalization rather than weakness. In December specifically, the median closed price declined 5% year‑over‑year, moving from $600,000 in December 2024 to $570,000 in December 2025.

For buyers, this represents improved affordability and negotiating room. For sellers, it signals the importance of strategic pricing and professional guidance—especially in a market where well‑positioned homes continue to attract strong interest.

Inventory Levels Support a Balanced Market

One of the most significant indicators of market health is inventory. Naples entered 2026 with 8.3 months of inventory, a level that aligns closely with what real estate economists consider a balanced market—neither favoring buyers nor sellers.

This balance is crucial. It reduces the urgency and bidding pressure seen in previous years, while still supporting stable property values. For buyers, it means more choices and time to make informed decisions. For sellers, it means serious buyers are returning to the market with confidence.

Why Buyer Activity Is Strengthening

Several factors contributed to the strong December performance:

Improved Negotiability: Sellers who adjusted pricing or offered concessions saw increased showing activity and faster contract timelines.
Stabilizing Interest Rates: While still higher than the historic lows of 2020–2021, rates have become more predictable, helping buyers plan with greater certainty.
Lifestyle Demand Remains Strong: Naples continues to attract affluent buyers seeking warm weather, low taxes, luxury amenities, and a high quality of life.
Expanded Inventory: More options across price ranges encouraged buyers who had previously paused their search.

The combination of these elements created a more inviting environment for both local and out‑of‑state buyers.

Looking Ahead to 2026: Cautious Optimism

With seven months of consecutive sales growth and a balanced supply of homes, broker analysts express cautious optimism for the year ahead. The Naples market is entering 2026 with:

Healthier inventory levels
More realistic pricing strategies
Strong lifestyle‑driven demand
A stable pace of new listings

These conditions set the stage for continued improvement in closed sales, especially as buyers recognize that Naples remains one of the most desirable luxury markets in the country.

What This Means for Buyers and Sellers

For Buyers:

This is one of the most favorable environments in recent years. With increased inventory and more flexible pricing, buyers can explore options thoughtfully and negotiate from a position of strength—especially in segments where inventory is higher.

For Sellers:

Homes that are priced strategically and presented well continue to perform. The days of automatic bidding wars may be behind us, but serious buyers are active, motivated, and ready to move when value aligns with expectations. Professional guidance, accurate pricing, and strong marketing remain essential.

REALTORS® Alexandra Janz and Juergen Haeringer Are Your Premier Real Estate Brokers

At Alexandra Janz AJ International Group Naples, the team of Alexandra Janz & Juergen Haeringer, Broker Associates & Luxury Properties Specialists with William Raveis-Florida, LLC, help clients realize their dreams of purchasing a luxury home and basking in the glow of the Naples and Southwest Florida luxury lifestyle. Alexandra is not only an expert in the real estate market in Naples and Southwest Florida, but in international markets as well.

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