Naples Florida Realtor

January 2024 Real Estate Market Statistics for Naples, Florida



January 2024 Real Estate Market Statistics for Naples, Florida


The median sales price for single-family homes in Naples in January remained virtually unchanged since January 2023, with a less than one point decline of .8 percent.

Naples is an extraordinary city where luxury and leisure overlap. Where stunning estate homes populate golf course communities.

Where you’ll enjoy fine dining in restaurants operated by staff who have experience in Michelin-rated kitchens. Dining that offers a bounty of Gulf delights in a variety of cuisines ranging from authentic Italian, to Asian, to American fare.

High-end shopping also awaits in Naples, as well as a wide variety of entertainment by talented creatives in our city’s lively arts and culture scene.

Not to mention, Naples’s lush golf greens and vast stretches of sugary-soft white sands that outline our beautiful coast. Wherever you are in life, whether you’re a retiree, an empty-nester, snowbird, or investor, you can truly have it all in Naples. If you’re searching for a new home, and you’re considering buying a luxury home in Naples or a lovely property in another part of Southwest Florida, you’ll be making a wise investment!

Check out these details about the thriving real estate market and economy in Naples.


Essential January 2024 Real Estate Market Statistics for Naples and Southwest Florida

Here’s a snapshot of home sales and dynamics of the real estate market in Naples for January 2024:

  • The median sale price for single-family homes in Naples was virtually unchanged from January 2023 to January 2024.

  • Typically, homes for sale in Naples remained on the market for about a month-and-a-half before being claimed by interested buyers. So, when you find a home you love, act swifty!


Other Reasons Why There’s No Better Time Than Now to Buy a Home in Naples



Take a look at this composite of recent employment and economic data for Naples and other portions of Southwest Florida:


Labor Force and Employment

According to research performed by Florida Gulf Coast University (FGCU), unemployment in Collier County was 3.1 percent in December 2023. This figure is significantly lower than the U.S. national average, which sat at 3.7 percent in December 2023, as well as in January 2024, according to data from the U.S. Bureau of Labor Statistics. (January 2024 unemployment data for Collier County was not yet available at the time of this writing). 


                                                                                  Taxable Sales

State and local municipalities raise revenue through sales tax. Here is a look at snapshots of taxable sales figures for Collier County, and other parts of Southwest Florida:

  • Seasonally-adjusted real taxable sales in Collier County totaled $1.048 billion in December 2023, according to FGCU. That is an increase of 1 percent since November 2023.


  • In Lee County the seasonally-adjusted real taxable sales amounted to $1.704 billion in December 2023—up 3 percent from the previous month.

                       Tourist Tax Revenues

  • In December 2023, Collier County’s seasonally-adjusted real tourist tax revenues were $3.8 million. That’s a 15 percent increase from December 2022.
  • Seasonally-adjusted real tourist tax revenues in Lee County totaled $3.3 million in December 2023—13 percent higher than December 2022.
  • In coastal counties, the seasonally-adjusted real tourist tax revenues were $7.8 million in December 2023. That’s 13 percent above December 2022.


                                                                    Airport Passenger Activity

  • Researchers at FGCU report that airport passenger traffic at Southwest Florida International Airport (RSW) totaled 916,373 in January 2024—19 percent over January 2023.



Check Out These Upcoming Events in Naples


                                            The Naples Players Present: Laugh, Cry, Pee, Repeat! 

Extending its run due to popular demand, Laugh, Cry, Pee, Repeat! is a candid comedy with an all-women ensemble cast that centers on womanhood, growing older, and all of the ups and downs of life!

Event details:; Naples United Church of Christ: 5200 Crayton Road, Naples, Florida 34103; phone: 239.263.7990; Now through Mar. 10th  


                                                 Musical Swings at the Naples Botanical Garden

This is an event for the entire family that sounds like pure fun! Come out to the botanical garden and make merry as you swing and make music using this art installation that has a responsive and interactive soundtrack!

Event details:; Naples Botanical Garden—Kapnick Caribbean Garden: 4820 Bayshore Drive, Naples, Florida 34112; phone: 239.643.7275; Now through Apr. 20th, from 9 a.m. to 5 p.m.


REALTORS® Alexandra Janz and Juergen Haeringer Are Your Premiere Real Estate Brokers

At Alexandra Janz AJ International Group Naples, the team of Alexandra Janz & Juergen Haeringer, Broker Associates & Luxury Properties Specialists with William Raveis-Florida, LLC, help clients realize their dreams of purchasing a luxury home and basking in the glow of the Naples and Southwest Florida luxury lifestyle. Alexandra is not only an expert in the real estate market in Naples and Southwest Florida, but in international markets as well.

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