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Naples FL Real Estate Market Update – September 2025 Trends & Economic Insights

the picture shows different numbers about the naples real estate market

Naples Real Estate Market Heats Up in September 2025:

Strong Sales, Smart Value, and Regional Growth

Naples continues to defy seasonal expectations, with the September 2025 real estate market showing robust growth across key metrics. Backed by strong regional economic indicators from Southwest Florida, including Fort Myers Airport activity, tourist tax revenues, and employment trends, the area remains a magnet for buyers seeking lifestyle, investment, and retirement opportunities.

 

 

🏡 Naples Real Estate Market Overview – September 2025

 

 

According to the latest NABOR® infographic:

  • Closed sales rose 10.7% year-over-year, reaching 602 transactions.
  • Pending sales jumped 21.1%, signaling strong momentum heading into Q4.
  • Median closed price dipped 6.3% to $550,000, offering more value compared to 2024.
  • Inventory increased 3%, with 4,804 homes on the market.
  • New listings declined 11.5%, tightening supply and boosting competition.
  • Days on market rose to 107, reflecting buyer deliberation amid shifting price dynamics.

This surge in activity—especially in the $300,000-and-below range and among 4-bedroom homes—suggests that Naples remains attractive to both families and retirees, particularly those seeking spacious living and long-term value.

 

 

 

 

🌴 Naples Luxury Neighborhoods – September 2025 Market Snapshot

🏘️ Pelican Marsh

  • Median listing price: $867,000 (↓26.7% YoY)
  • Median sold price: $825,000
  • Price per sq ft: $460
  • Sale-to-list ratio: 96.15%
  • Median days on market: 128 days
  • Market type: Buyer’s market
    Pelican Marsh offers a wide range of properties, from $225K condos to $16M estates. The longer DOM and price correction suggest negotiation leverage for buyers, especially in the mid-luxury tier.

 

 

 

 

 

 

🌅 Pelican Bay 

  • Median sale price: $1,250,000
  • Zillow home value estimate: ~$1,311,718
  • Active listings: ~176
  • Median DOM: ~182 days
  • Homes sold (Aug): ~13
  • Sale-to-list ratio: ~90.8%
  • Listings with price drops: ~7%
    Pelican Bay remains a slower-turn luxury enclave with high-rise Gulf views and villa-style homes. The long marketing window and low turnover reflect a stable but selective buyer pool.

 

 

 

 

 

 

 

🌊 Park Shore, Old Naples, Port Royal & Aqualane ShoresThe pictures shows Port Royal in Naples the beach and more

While specific September 2025 stats for these neighborhoods weren’t published in detail, broader trends from NABOR®.

  • High-end sales ($1M+): 158 properties closed in September
  • 90% of top 10 sales: West of U.S. 41
  • 70% of top 10 sales: Waterfront properties
    This implies that Park Shore, Old Naples, and Port Royal/Aqualane Shores continue to dominate the ultra-luxury segment, with strong demand for waterfront and walkable lifestyle properties.

 

 

 

 

 

✨ Strategic Takeaways for Buyers & Sellers

  • Buyers: Luxury buyers have more time and leverage in Pelican Marsh and Pelican Bay, while waterfront properties remain competitive.
  • Sellers: Pricing strategy is critical. Overpricing can lead to extended DOM and missed opportunities in a market where buyers are value-conscious but ready to act.

 

 

 

 

 

 

📊Southwest Florida Regional Economic Indicators – Fall 2025

Data from Florida Gulf Coast University’s Regional Economic Indicators Dashboard highlights several trends that support Naples’ housing strength:

 

 

✈️ Fort Myers Airport Activity (RSW)

  • Passenger traffic : 550,259
  • Year-over-year growth: +5.2%

Passenger traffic at RSW continues to rebound post-pandemic, with steady month-over-month growth. Increased connectivity boosts tourism and second-home demand, especially from northern states and international buyers.

 

 

 

 

 

 

 

shows a woman with bag 💰 Tourist Tax Revenue – Collier & Lee Counties

Collier County
  • August 2025 revenue: $3.9 million
  • YoY change: +1.8%
  • MoM change: +0.7%
Lee County
  • August 2025 revenue: $3.6 million
  • YoY change: +0.3%
  • MoM change: +1.6%

Tourist development tax collections remain strong, reflecting high seasonal occupancy and visitor spending. This supports local businesses and signals confidence in the region’s hospitality sector.

 

 

 

🛍️ Taxable Sales

Collier County
  • YoY increase: +2.1%
Lee County
  • YoY increase: +1.7%

Retail and service sector sales in both counties show year-over-year increases, driven by population growth, tourism, and consumer confidence. This economic vitality underpins housing demand and investor interest.

 

 

 

 

 

 

👷 Labor Force & Employment

Naples–Marco Island Metro
  • Labor force: -191 (-0.1%)
  • Private sector jobs: +300 (+0.2%)

 

Cape Coral–Fort Myers Metro
  • Labor force: +1,372 (+0.4%)
  • Private sector jobs: +800 (+0.3%)

Southwest Florida’s labor force participation and employment rates remain stable, with growth in healthcare, construction, and professional services. These sectors are key drivers of housing demand, especially for workforce and relocation buyers.

 

 

REALTORS® Alexandra Janz and Juergen Haeringer Are Your Premier Real Estate Brokers

At Alexandra Janz AJ International Group Naples, the team of Alexandra Janz & Juergen Haeringer, Broker Associates & Luxury Properties Specialists with William Raveis-Florida, LLC, help clients realize their dreams of purchasing a luxury home and basking in the glow of the Naples and Southwest Florida luxury lifestyle. Alexandra is not only an expert in the real estate market in Naples and Southwest Florida, but in international markets as well.

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